BLOG

3 TYPES OF CONTENT YOUR BUSINESS PAGE NEEDS TO GET SALES

Coming up with marketing ideas isn’t always fun and games. It can be especially challenging when juggling your business day to day. Today we'll be talking about three types of content your business page needs to get sales.  

1 – EDUCATIONAL CONTENT

Educational content is a helpful tool because it establishes what you have to offer up front for your customers without them having to dig into your business for key information. Educational content shows what you as a business have to offer. You'll want to start by deciding what type platforms you'll use and is usually determined by what product or service your business sells. For example, if you have a product based business you’ll want to stick with platforms like TikTok or Instagram. That way you can show and demo what it is you’re trying to sell. If you’re a service based business you’ll want to use platforms like Facebook. That way you can promote your business through shared links and ads. Educational content can be frequently asked questions, tips and tricks for using your product, even how to contact you. Its a way to make your product or service easier for customers.

2 – ENTERTAINING CONTENT

Entertaining content is in front of you every single time you log onto TikTok, Instagram, or even Fb. It’s videos or photos that grab your attention and make you laugh so hard you send it to all your friends. One way to incorporate entertaining content is to include what’s trending into your content plan. It seems like every week there's a new sound trending don’t be afraid to jump on the bandwagon and take your shot at the trend. It’s an easy way to get people's attention towards your business. Make sure to incorporate trends that may be relevant to your business. For example, if you see a TikTok trend showing off clothes and you're a clothing business that is your time to recreate something to show off your brand.  


3 – EMOTIONAL CONTENT

Have you ever watched a TikTok that was so goofy you laughed until you cried. Or maybe it was so emotional it actually had you bawling. These are all examples of good emotional content. A great way to use it for your audience is to remember what type of businesses you’re trying to show your audience and evoke those emotions. For example, say you have a dog grooming business go ahead and make all the dog content you can. But remember animals evoke happiness so try to include trends that evoke laughter and stay clear of sad content. The key is to create emotional content that surrounds what you want your business to give off. 

All these ways utilize content in a different way so next time you're creating content keep these three in mind. Trial and error is what helps create a successful business, so don’t be afraid to get out of the box. 

 

3 THINGS YOUR DOING WRONG WITH YOUR CONTENT

Content marketing isn’t something that blows up over night, (at least not for most people). Even the biggest influencers will tell you it takes time, consistency, and most importantly research. Believe it or not these are some of the many reasons small businesses struggle especially when growing their audience. They can also be reasons why your business isn’t as successful. Today we'll be talking about three things you're doing wrong with your content and tips on how to fix those mistakes.   

1 – POST ENGAGING CONTENT

For starters If you aren’t making the time to create content then there's not going to be much engagement on your social media. We live in a world where consumption is easy, fast and something everyone would rather be doing than being productive. It's an easy way to get your audience engaged and interested in what your brand has to offer. Whether you have time or not you should be scheduling when you're creating and when you're posting. Facebook and Instagram both have platforms that make it easy to schedule pre-made content, so try it out. I can guarantee it will make a difference.   

2 – YOU DON'T KNOW YOUR MARKET

The second thing that you're doing wrong with your content is that you don’t know who you're marketing to. And that’s ok, most people don’t. You want to reach everyone but unfortunately that is unrealistic especially when first building your brand.

Trial and error and research is going to be something you'll go through. For starters, research who you want as customers, where they are located, and distinguish the audience that watches your content. Once you have those things areas figured out you can tailor your content to grow your audience.

3 – NOT HAVING ANY SPECIFIC GOALS IN PLACE

Thirdly, you might not have any goals in place. Sure you want to be successful, make money, or quit your day job but those are all a look into the future. Ask yourself how exactly you are going to get there and don't be afraid to set specifics. I suggest using the tool of social media. Get people interested in your brand with content that'll send them to your website.  Send out a coupon code or offer a discount in exchange for an email address. These tools might seem small but they will build your audience and give you a reason to reach out in the future to build a returning audience.

One last trick that many forget about is to go live. Social media is all about engaging with your audience. Most of the time your audience just wants to see more of you and your brand's content. So don’t be afraid to put yourself on camera and promote your business.

Good Luck!   

 

5 THINGS YOU SHOULD BE DOING EVERYDAY TO SCALE YOUR BUSINESS

So far we have learned about types of content and what you're doing wrong with your content. But growth, especially in a business requires hustle and work everyday. Today we'll be diving into a different topic and talking about the five things you should be doing EVERYDAY to scale your business.

1 – GET VISIBLE ONLINE

Everything is visible online these days so if you’re someone fighting technology it's time to hop into 2021. Technology can be such a useful tool especially towards growing your business! Chances are if you're not online people aren’t seeing what you have to offer which is a great disadvantage for you. Hop on Instagram, make a video on TikTok, post on your personal Facebook page with hashtags, and show people what you have to offer.  

2 – NETWORK IN YOUR INDUSTRY

Networking isn’t just for landing jobs these days and can even be done virtually. Networking allows you to meet people who have even more connections or potential clients. Networking also doesn’t have to be a huge thing; it can be as small as messaging another vendor on instagram, reaching out to the business next to you at the next vendor event you attend, or even joining a Facebook group. It gives you the chance to talk about your business and goals and see if anyone has any tips and tricks they suggest you try. It's also a great way to make friends. 

3 – BUILD YOUR EMAIL LIST

The easiest way to get your returning customers is simply sending a follow up email. Thank them for their purchase, send them a coupon code, and invite them to join the email list for updates. If they like your product they're interested in what you have to offer.  You can also use that email list in the future for any additional products or services you have available. It's a great way to create a bond between customer and shop.  

4 – CREATE CONTENT

We’ve talked about creating content a lot but it really is such a fun way to bring creativity to your business. Plus I can guarantee your audience is eating up content faster than you can imagine throwing yourself on their feed. 

5 – FOLLOW UP WITH CLIENTS AND LEADS

Lastly, follow up with clients and leads. The hardest thing about running your business is relying on other people. It can also mean different things when it comes to services versus products. Services like your marketing business for example might require a little chase. They are more than likely looking at more options than just your business. Don't be afraid to send a follow up email or make a phone call. If it's a product you're providing, send out an additional email about items left in their cart or a coupon code. Creative people are influenced by advertisements everyday. 

Most importantly claim it, what you speak will become!

 

5 WAYS TO BUILD AN AUDIENCE FOR YOUR BRAND

Starting a business has so many elements, especially starting an online business. At times you’ll ask yourself where do I even start? Well the good news is once you’ve settled on what type of business you want to create the rest of it is showcasing what you have to offer. Fortunately there are many approaches you can take. Today we’ll be sharing five different tactics you can use to build an audience for your brand. 


1 – LOOK AT METRICS

Once you have purchases you can look at all the metrics going into your brand. What are people buying, how much are they spending, what products are trending, and more. This is called a buyer persona and it gives you an idea of what kind of customers you have. These personas can help you distinguish what a certain type of customer may be interested in buying in the future and can help you tailor what you want to be promoting to your types of audiences.  

2 – SEO

SEO’s or search engine optimization is a great tool when you're advertising for your audience. The biggest thing you should know about SEO’s is that it makes your business discoverable. Have you ever heard of hashtags? That is a great example of an SEO tool that is easily accessible everyday. Hubspot, Google trends, and SEMrush are great online tools that can help you discover more about what your audience and the world are searching for.


3 – USE TARGET ADS

Target ads allow for you to place your ad in front of people who fit certain demographics you chose. It’s an easy way to work for your business while you're away from your computer and it's pretty easy to set up as well. 


4 – GET CREATIVE

Don’t be afraid to get creative and think outside of the box when building your brand either.  You can also utilize contacts on instagram influencers, other businesses, and people who would like to promote your business. This may look different depending on what product your business is providing but nonetheless reaching out and collaborating helps not only you but them as well.  

Most importantly remember to keep measuring your results. Measuring results will help you see what is working and what needs tweaking. A lot of people suggest checking these numbers monthly but even setting up weekly meetings will help you in the long run.