Your logo is a constant front-facing tool to help consumers recognize your brand. It should reflect the nature of your business, be in line with your brand, and reach your target market and audience.
Using colors and images that align with your business and services/products offered will create a brand identity for your company in a competitive market. Make your logo unique so that it will stand out amongst others.
Research the science behind the color(s) you choose because every color evokes an emotion. Make sure that your logo is scalable because it will appear in many different formats and should be equally crisp in all sizes.
One more tip is to create a logo that is impressive with or without color as color will not always be an option. Your logo should be simple, impressive, and on-brand. Though this is a hard balance, it is well worth the effort. After all, your logo is the face of your brand.
Check out this video from Looka below for more tips on creating the perfect logo. L
ooka combines your design preferences with AI to create a custom logo.